Strategic Plan

STRATEGIC PLAN 2017


Mission: To Advance Innovation and Professional Development in Corporate Real Estate.

Vision: To be the Essential Hub for Corporate Real Estate Professionals.

Overall Goal: To win Chapter of the Year from CoreNet Global.

Committee Breakdown

COMMUNITY OUTREACH

  • Improve/enhance communication through multiple channels.
  • Reset community partnership organization with YouthLink for a new 2-year commitment with expanded volunteer opportunities
  • Host two large group volunteer events
  • Partner with other industry organizations to make larger impact to CRE industry and/or community
  • Donate $500 to Diversity Collaborative student scholarship
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.

MARKETING

  • Promote membership and participation in CoreNet through a variety of media outlets such as email, website, publications and social media
  • Increase twitter followers to 100 or more
  • Spotlight members new and existing, target 8-10 per year
  • Include 2 sponsors profiles/articles in Newsletter, connect to Twitter
  • Increase click rates on newsletter by 25%
  • Refocus exposure in mainstream publications through no cost options, away from Business Journal
  • Add budget for social media support. (Graphics on Twitter, LinkedIn and social media updates.)
  • Review and reevaluate newsletter design and format

MEMBERSHIP

  • Double our membership from 24 new members in 2016 to 48 in 2017
  • Increase membership committee from 8 members to 16 members. Of the 8 present members only 5 have been committed to the committee. More committee members make for more potential connections.
  • Each membership committee member to bring a potential new member as a guest. We are seeing that each member will attract a permanent new member.
  • Changing committee meeting time of day. Moving it to a happy hour as mornings are problems for 4 of the members. Making these meetings more social & offer networking possibilities
  • Getting a St Thomas student on the membership committee to act as a liaison to student members.
    • Promotion of $25 membership.
  • Membership committee to continue to reach out to new members as a welcoming committee by setting up coffee meetings introducing these members to the greater involvement of CoreNet committees.
  • Welcoming committee at CoreNet events – Have a table with literature about the value of membership.
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.

PROFESSIONAL DEVELOPMENT

  • Work with CoreNet Global representatives in Atlanta on scheduling one educational event in 2017 in the Twin Cities.
  • Plan and execute two end user events.
  • Rebuild the mentorship programs with the Young Leaders.  Continue to identify and establish more mentor/mentee relationships (both traditional mentor/mentee pairings and also young mentee’s that have 0-5 years of experienced paired up with those that have 5 – 10 years).  New members and or Young Leaders to connect with seasoned members.
  • Recognize members who receive their CoreNet Global professional designations (MCR, etc.).
  • Create awareness and demand for continuing education events for members
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.

PROGRAMMING COMMITTEE

  • Increase average attendance at monthly programs to 100 by focusing efforts on compelling educational topics to end user members and more interactive programs.
  • Manage program costs without sacrificing quality.  Therefore, we will strive for 10 events a year but as a board we will evaluate combining or eliminating programs to provide even better quality.
  • One program a year with national speakers
  • Two programs a year with a project tour; explore opportunities to provide a program in conjunction with an end-of-day social event. 
  • Tie to 8 CRE topics.
  • Focus on End User interests and End User presenters
  • Add an End User Committee member
  • Commit to networking happy hour or other events.  1 per quarter.
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.
  • Create an Awards Committee as a Sub Committee to Programs and lead by programs
    • All Committees to submit members to this committee.

SPONSORSHIP

  • Goal is to retain all or most 2016 Sponsors.
  • Review sponsor levels.
    • Bronze goes from $800 to $1000
    • Silver goes from $1500 to $ 1,750
    • Gold goes from $2,500 to $2,750
    • Platinum remains the same.
    • All sponsors except Platinum will not get comp’d tickets to the boat cruise and holiday party.
  • Goal is to create a comprehensive 2017 prospect list.
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.

UNIVERSITY OUTREACH

  • The mission of the University Outreach Committee is to provide students and faculty access to the corporate real estate community and to host networking and informational events that promotes the corporate real estate industry and career path.
  • Create at least 1 networking event.
  • Work with programs to make a student-centric event.
  • Include a student liaison to University Outreach
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.

YOUNG LEADERS

  • Young Leader of the Year award for our Midwest Chapter.
    • Announce Midwest Chapter and Global YL of the year award initiative and process in January of 2017 (via newsletter/Monthly Chapter meeting/YL Committee Meeting).
    • Outline ideal candidate profile to Young Leaders to help them prepare themselves for a nomination
    • YL of the year will receive a free pass to summit.
  • Plan 4 large quarterly YL only events that reflect out of the box thinking
  • Push to get 8 Young Leaders to attend annual summit
  • Young Leader Professional Development
    • Annual seminar that features different speakers covering various CRE Topics
  • Partner with BOMA, MNCrew and NAIOP to plan annual cross organization Young Leader mixer
  • Have a YL on every committee.
  • Commit to working with VP of Marketing on updating the website as it pertains to Professional Development.
  • Commit to working with the VP of Marketing on social media posts.